Complete SEO Course for Beginners: Learn to Rank #1 in Google

SEO (search engine optimization) is the process of enhancing your website’s visibility by increasing both the quality and quantity of organic traffic through search engine results. It can also be said to be the art of boosting the ranking of a website on Google and other search engines to ultimately result in heightened traffic to that website. Digital marketers who specialize in SEO research the words and phrases that might be used by customers looking for information online, and then they reshape their content, gathering those queries while also keeping in mind things like content indexing and link structure.
Before diving into SEO, it's important to understand what search engines are. They are commonly used to find information on various topics, including news, health, and general knowledge. Search engines like Google and Bing make it easier for users to get accurate and relevant results quickly.
We have the on-page SEO and the off-page SEO. on-page SEO activities are used to generate website traffic through significant changes on web pages , (like the meta title, meta description, meta tags, website structure, etc.) While off-page SEO activities include tasks done outside of your website but on the search engine to improve visibility, credibility, domain authority, etc. (like generating relevant backlinks, social media marketing, guest blog posts, etc.).
When it comes to on-page SEO, avoid using URLs that contain parameters in them. These types of URLs are known as dynamic URLs, e.g., https://www.idea.com/page.php?ID=2&TAGformat=77732342genm. This is actually too complex and does not contain any relevant keywords in them; rather, for SEO we use static URLs, e.g., "https://www.abheeagency.com/learn-SEO-in-30-minutes." The text that appears at the end of the domain is called "the path." The path tells the web servers where to find the information on a website. Use dashes instead of underscores to separate the keywords in your URL.

BASIC SEO TOOLS
Keyword Surfer, Mozbar Extension, Google Autosuggest, Search Console, Google Trends, SEMRush, Ahrefs, Ubersuggest, SEOmofo, SEO Review Tools, etc.

INTRODUCING LONG TAIL KEYWORDS
Long tail keywords are larger versions of more words attached to core keywords to make them longer and more infrequent. They are any sort of extension keywords that clarify one's intent. Using long-tail keywords is essential in SEO with low domain authorities because it is uncompetitive; just create good content.

Finding Best Keywords
1. Find keywords with low competition.
2. Check DAs (domain authorities) that are lower.
3. Check who your competitors websites are and find their top pages.
4. Keywords that have search demand.
5. Keywords with business potential.
6. Keywords with traffic potential.
7. Check how hard it will be to rank higher on the Google search engine.

SIX METRICS THAT WILL HELP YOU UNDERSTAND IF YOUR SEO STRATEGY IS EFFECTIVE
1. Organic Search Traffic:
Organic search results show up based on their relevance to a user's search query. Effective SEO helps your website rank higher for the keywords your audience is searching for. A steady increase in organic traffic over time reflects improved visibility through SEO strategies like keyword optimization. Monitoring this growth with tools like Google Analytics can help measure the success of your SEO efforts.
2. Keywords Rankings:
This refers to how high or low a website appears on search engine results for a specific search term. The more keywords you rank and the higher your rankings are, the more effective your SEO strategy.
3. Backlinks:
These are links that take you from one website to another. In the world of SEO, they're like votes of credibility from other sites. The more high-quality backlinks you have, the higher your website is likely to rank in search results. You can analyze your domains for backlinks using SEMRush.
4. Conversion Rate:
A website's conversion rate indicates how effectively your SEO strategy is contributing to business sales. It refers to the percentage of visitors who take a desired action, such as making a purchase, signing up, or becoming paying customers.
5. CTR (Click-Through Rates):
CTR (Click-Through Rate) is the percentage of users who click on your website after seeing it in search engine results. By analyzing this metric, you can optimize your page title, meta description, and URLs to improve your website’s CTR and attract more visitors.
6. Bounce Rates and Dwell Time:
Bounce rate refers to the percentage of visitors who leave your website without interacting with other pages. A high bounce rate may indicate poor user experience or irrelevant content. Dwell time is the amount of time a visitor spends on your page before returning to search results. Longer dwell time suggests valuable content, which can improve SEO rankings. Optimizing content, improving page speed, and enhancing user experience can help lower bounce rates and increase dwell time

THE BEST CORE SEO STRATEGY
1. Find keywords you can rank for and plan a content silo.
2. Create pages/posts that are better than your competition; don't forget to interlink.
3. Repeat the process.
For more competitive spaces, you will need to add an additional step of getting backlinks. Most SEOs make the mistake of focusing more on backlinks and neglecting the core pillars of SEO: the right keywords and serving user intent best.

CREATING SEO-FRIENDLY URLs
1. Use relevant keywords in URLs to help search engines when crawling and indexing.
2. Create clean and simple URLs. We talked about using static URLs rather than using dynamic URLs, which are always too complicated.
3. Separate words with hyphens instead of underscores.

SEO URL BEST PRACTICES
1. Choose a top-level domain e.g using .com instead of .pro, etc.
2. Use HTTPS (Hypertext Transfer Protocol Secure, a secured version of HTTP) rather than HTTP (Hypertext Transfer Protocol).
3. Make sure your site has an SSL certificate.
4. Keep URLs concise (the number of words in the URL to a minimum).
5. Prioritize readability.
6. Use lowercase letters.
7. Use "safe characters."

TECHNICAL SEO
Technical SEO focuses on improving a website’s structure and backend to enhance its crawlability, indexability, and overall performance. This ensures search engines can easily access, understand, and rank the site, leading to better visibility in search results.
1. Metadata.
Metadata is the information that Google uses to summarize your content. It includes elements like the meta title and meta description, which help search engines understand and rank your page effectively.
Yoast SEO is a widely used tool that helps optimize metadata by allowing users to edit titles, descriptions, and other important SEO elements for better search visibility. Yoast SEO and Rank Math allow us to edit snippets (snippets are the Google results, that is, what you'll get to see when you browse on the search engine), and we're editing that snippet by changing the metadata of our post.

2. Header (H) Tags:
H tags are a type of HTML tag used to define the structure and hierarchy of content on a webpage. Since HTML is the foundation of web pages, these tags help search engines understand the importance of different sections. For SEO purposes, the most commonly used text blocks are paragraphs and headings. Every page should have an H1 tag, which serves as the main title and provides a clear indication of the page's topic