Data Analysis in Digital Marketing

Data analysis in digital marketing involves observing the campaign results to determine the outcome of the campaign and make decisions based on this information. Each platform has a report section where you can download campaign information.
Use UTMs to measure advertisement campaigns. UTM codes are URL parameters used by Google to measure the effectiveness of unique URL marketing campaigns.

To See Data in Analytics
1. Give the account a name.
2. Fill in the property, country, and currency fields.
3. Fill in the "company data" section.
4. Select the "get baseline reports."
5. Select the "skip for now" option.
6. Accept terms and conditions.