INTRODUCING SCHEMA

Schema is a structured data vocabulary that uses tags (microdata) to help search engines better understand and display your web pages in search results. By adding schema markup to your HTML, you give search engines more context about your content, improving how it appears on the Search Engine Results Page (SERP)

4/3/20251 min read

What Is Schema.org?

Schema.org is a shared vocabulary (or language) that lets you add extra details (called microdata) to your website’s HTML. This helps search engines like Google, Bing, and Yahoo better understand what your content is about and display it more clearly in search results.

When you use schema markup, you give search engines context about your content — like the type of page, product, or event — which improves how your site appears in Search Engine Results Pages (SERPs).

Why Schema Markup Is Important

Schema markup explains your content to search engines in a structured way.
It helps search engines understand your page title, images, reviews, and descriptions more accurately.
This can lead to rich results (like stars, prices, and event dates), which make your site more visible and clickable.
With better understanding, search engines can rank your pages more accurately for relevant searches.

You can generate schema markup using the Google Structured Data Markup Helper.

Schema.org vs. Microdata vs. Structured Data

Structured data is any method of pairing information (like name + value) to help search engines sort and understand your content.
Microdata is one format of structured data that works with HTML5.
Schema.org provides the official list of tag definitions that developers use to apply structured data.

Extra Notes

Open Graph (used by Facebook) helps share content with the correct image and description, but it doesn’t offer as many details as schema. Both can be used together.
Schema markup can be added using JSON-LD (the recommended format), RDFa, or microdata, but it doesn’t work with microformats.
You don’t need to be a developer to use schema! There are no-code tools available to help you pick the right schema type and create the HTML snippet to add to your site.